Target market & coaches

You will receive practical insights and contacts from your target market, expert coaching, and useful tools. You will learn what kind of skills and resources export activities require. We help build new export success stories!

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Are you looking for growth in these countries?

Sweden and Scandinavia

The Nordic countries form an ideal, low-risk export area for Finnish companies, regardless of industry. The close location, cultural similarities and stable economic situation make trade smooth and predictable.

The Nordic countries value high quality, innovative solutions and sustainable development, giving Finnish products and services a strong competitive advantage. The single Nordic market area also facilitates long-term internationalization and the further development of export capabilities to the rest of Europe and the world.

Y4 Works

“Y4 Works is your solid partner in growth. We have helped thousands of Finnish SMEs identify their competitive advantage and boldly seize various growth opportunities. Our experienced experts will spar your company to build an export strategy that stands out with quality, innovation and a grip that enables sustainable growth. With us, you can take your company to the world boldly and successfully.”

Responsible coach Anne Aikala, Y4 Works

Anne helps your company transform its competitive advantage into a distinctive export brand. Her energetic and personable approach clarifies your value proposition, simplifies complex messages into actionable marketing actions, and accelerates your sales growth.

Anne turns your marketing into a strategic export tool that will scale your business to the next level.

Strengths : Branding · Sales-driven · International marketing

http://Varsova

Poland, Ukraine and the Baltic countries

The Baltics, Poland and Ukraine offer three quite different but attractive market areas for export companies.

The share of Finnish and Scandinavian companies in the Baltics is significantly high, and the competition is often not as intense as in, for example, Poland, which is a market six times the size of the Baltics. The Baltics and Poland are already becoming quite developed and have purchasing power, and there are interesting opportunities. The reconstruction of Ukraine will be a really big project in Europe, opening up great opportunities but with a higher risk.

Kris & Vasco

Kris & Vasco supports Finnish SMEs with practical internationalization services. With years of experience and a partner network covering over 50 countries:

1. We help you develop growth plans, validate markets, find the right partners and establish yourself in new markets
2. We guide you from planning to implementation – supported by coaching and mentoring

Our key areas of expertise are:

-Extensive experience in building and growing international businesses
-Practical participation in numerous strategy and planning processes
-Strong everyday business expertise and ability to adapt quickly to different situations

Tuomas Asunmaa, head coach of Poland

Tuomas has been an entrepreneur in Poland since 2011. Tuomas and his team assisted approximately 70 companies in the Polish and Czech markets in 2023 with market entry, sales development, acquisitions and recruitment.

Tuomas has a very extensive local network and understanding of Poland, as well as 10 years of experience on the board of the local chamber of commerce. His important values ​​in export projects are courage, curiosity, energy, perseverance and ambition.

The motto is Feet on the ground and head in the clouds!

http://Hampuri

Germany and German-speaking Europe

Germany and the rest of German-speaking Europe (Austria, Switzerland) are an attractive and diverse market area that offers significant growth opportunities for Finnish companies. The region combines high purchasing power, strong industry and enthusiasm for technological development.

In German-speaking markets, quality, reliability and innovative solutions are particularly valued. The region’s central location in Europe and good logistical connections also open up opportunities for broader internationalization to the rest of Europe and the world.

Y4 Works

“Y4 Works is your solid partner in growth. We have helped thousands of Finnish SMEs identify their competitive advantage and boldly seize various growth opportunities. Our experienced experts will spar your company to build an export strategy that stands out with quality, innovation and a grip that enables sustainable growth. With us, you can take your company to the world boldly and successfully.”

Henri Saarela, Y4 Works

STRATEGIC DEVELOPMENT MANAGER
Henri turns ambitious growth into concrete export operations. His superpower is combining analytical insight with practical measures, helping your company make clear market and customer choices, build a results-oriented roadmap, and measure progress through the cash register.

Henri combines strategies, accounting and management, ensuring the controlled implementation of growth.

Strengths : Export strategies · Growth management · Decision-making

http://Pariisi

France and Benelux

France and the Benelux countries offer Finnish companies a diverse market, combining a strong industrial base, digitalization and an EU-led green transition. Key sectors include energy, smart mobility, healthcare and fintech.

The market is regulated and culturally diverse, so success requires local partnerships, tailored communications and a clear Go-To-Market policy. Growth requires long-term persistence, but generates brand value and a gateway to the wider EU market.

Accelerando

“Accelerando supports Finnish companies in entering the French and Benelux markets by analyzing market potential, localizing the value proposition, and building a repeatable sales model.

We leverage our proprietary Lean-based agile model, strong business and cultural knowledge, and local networks to help navigate the regulatory environment and build trust with customers and partners. The result is accelerated time-to-market and sustainable business growth.”

Francois Castel

François is a business development professional with 30 years of international experience. He is a French citizen and speaks English and Finnish in addition to French. François has worked as an entrepreneur, in start-ups, family businesses and global companies in various positions as interim manager and commercialization consultant. François holds a Master of Science in Mechanical Engineering. He has lived in Finland for 20 years. For the last 15 years, he has worked in sales and business development positi

http://Firenze

Italy and Southern Europe

Italy, Spain, Portugal and Greece are investing heavily in digitalization and the green transition, boosted by EU recovery funds. Finnish solutions are in demand in, for example, energy, healthcare, infrastructure and manufacturing. Italy and Spain offer large markets, Portugal acts as an agile piloting platform and Greece opens doors to South-Eastern Europe. Long-term sustainability and customer focus are key.

Kris & Vasco

Kris & Vasco supports Finnish SMEs with practical internationalization services. With years of experience and a partner network covering over 50 countries:

1. We help you develop growth plans, validate markets, find the right partners and establish yourself in new markets
2. We guide you from planning to implementation – supported by coaching and mentoring

Our key areas of expertise are:

-Extensive experience in building and growing international businesses
-Practical participation in numerous strategy and planning processes
-Strong everyday business expertise and ability to adapt quickly to different situations

Marjaana Karjalainen, Italy's head coach

Marjaana has lived in Milan for over 30 years and has helped around 350 foreign companies enter the Italian market. Understanding the market, go-to-market options and building networks are her core competencies.

Marjaana’s strengths are her in-depth local knowledge and a very extensive network of contacts with decision-makers in various industries. Marjaana is an energetic and practical expert who knows the realities and opportunities of companies on the ground.

http://Lontoo

United Kingdom and Ireland

The UK and Ireland offer Finnish companies developed, powerful and digitally advanced markets. Opportunities exist particularly in healthcare, cleantech, SaaS services and educational technology.

Going to market requires a well-targeted Go-To-Market strategy, cultural sensitivity, and rapid response to customer needs. The key to success is a clear value proposition, a scalable sales model, and the ability to demonstrate the importance of the solution quickly and credibly.

Accelerando

Accelerando helps Finnish companies succeed in the UK and Ireland markets by identifying the right customer segments, building a scalable Go-To-Market strategy, and validating the demand for the solution locally.

“We leverage our proprietary Lean-based agile model, market data and networks to find the fastest route to commercial success, minimize risks and accelerate growth.”

Head coach Peter Ollikainen

Peter has a solid 20 years of experience in diverse export promotion tasks. He has helped dozens of companies open markets in Europe and develop export operations. He has sold mobile phones to Asia and software to banks in Africa and India.

Peter’s strengths include a solution-oriented approach, an understanding of practical realities and local operating cultures, and extensive networks. He always strives to be straightforward and ensures that the business does not stop.

http://Tokio

Japan and neighbouring markets

Japan and East Asian countries are huge export economies that specialize in manufacturing, for example, ships, cars and microcircuits. Companies are interested in Finnish solutions, such as software and components. In addition to purchasing technology, companies are ready to invest in Finland.

Japan and South Korea import more than half of their food, many consumer products and raw materials from abroad. In East Asia, friend buys from friend. Without local expertise and a network of contacts, it is difficult to even get to talk to contacts and customers. We provide concrete help at different stages of export.

Export Maker – Making exports happen.

We help create new and develop existing international businesses in over 30 different markets. Our team has decades of experience in international trade.

We have completed over 1,000 internationalization projects and helped companies succeed in even the most challenging business environments. Our comprehensive market area extends from the Nordic countries to Central and Eastern Europe, North America, Asia, and the Far and Middle East.

Our teams in target markets accelerate companies’ international growth. Export Maker is ISO 9001 certified.

Head coach Juho Rissanen

Juho and his team have extensive experience and diverse language skills from, among others, Japan, Korea, China, Malaysia, Singapore and Indonesia.

He has also gained years of experience in Finland as a coach for startups and SMEs, as an assistant in commercialization and funding, and in various roles in companies and universities: technology, deeptech, research and their international commercialization.

Juho and his team have practical experience in areas such as food exports, healthcare cooperation, and maritime industry export projects.

http://New%20York

USA and Canada

The United States and Canada are the world’s largest and most advanced consumer markets. There is strong demand for new solutions, especially in technology, health tech, the green transition, education, food, and sustainable innovations—precisely the areas where Finnish SMEs have much to offer.

While competition is intense, the size and purchasing power of these markets present enormous opportunities. Success depends on having the right contacts, cultural understanding, and solid business insight.

The U.S. market has recently experienced turbulence and unexpected changes, making Canada a potentially more attractive option for SMEs: it’s an open market with a free trade agreement and growing interest in European products. For example, the beverage sector currently offers real opportunities.

In North America, fast action, reliability, and value-driven solutions are expected. Without local expertise, it can be challenging to gain a foothold or reach key decision-makers.

Export Maker

“Export Maker – Making export happen. We help create new and develop existing international business in over 30 different markets. Our team has decades of experience in international trade.

We have completed over 1,000 internationalization projects and helped companies succeed in even the most challenging business environments. Our comprehensive market area extends from the Nordic countries to Central and Eastern Europe, North America, Asia, and the Far and Middle East.

Our teams in target markets accelerate companies’ international growth. Export Maker is ISO 9001 certified.”

Head coach Steve Letovsky

Steve Letovsky is an international business expert based in Montreal, Canada. With over 20 years of experience working with companies across various industries in both Canada and the United States, he has built an extensive network spanning multiple sectors.

As an experienced market researcher, Steve provides companies with the key insights needed for successful market entry and helps define the best strategy for business expansion. In addition to his consulting work, he also serves as a part-time lecturer in marketing and market research at McGill University in Canada.

Our international team has hands-on knowledge of the North American and Canadian markets.

"Success in France and the Benelux countries requires a clear go-to-market strategy. There is demand for solutions in areas such as energy, the environment, and the circular economy."

http://Mies%20nojaa%20puukaiteeseen%20ulkona%20aurinkoisena%20päivänä,%20päällä%20lyhythihainen%20ruutupaita,%20taustalla%20vehreä%20maisema.

François Castel
Excel in Export Coach
Accelerando Oy

Frequently asked questions

1) You will gain a clear understanding of the skills and resources required for successful export operations. 2) Your international business expertise will be strengthened. 3) You will have the opportunity to launch a concrete export project with the support of an experienced export coach.

The Excel in Export programme is intended for small and medium-sized enterprises (SMEs) based in Uusimaa that aim to start export operations or expand into new markets during 2025–2026. One to two people from each company may participate.

The three-phase Excel in Export program begins with the Export Analysis module, which is free of charge. The participation fee for the Export Journey module is €490, and for Export Coaching, €2,600. The participation fee is per company and does not depend on the number of participants (1–2 people).

Excel in Export programme can be completed within up to 12 months, depending on the company’s needs and situation. A significantly faster pace is also possible. The time allocated for each module is as follows: Export Analysis – 2 weeks, Export Journey – 2 months, Export Coaching – 10 months.

In the Excel in Export programme, each company selects one of the following target market areas: Sweden and Scandinavia (Norway, Denmark) Poland, Ukraine, and the Baltic countries Germany and German-speaking Europe (Austria, Switzerland) France and the Benelux countries (Belgium, the Netherlands, and Luxembourg) Italy and Southern Europe (Portugal, Spain, and Greece) United Kingdom and Ireland Japan and nearby markets (Australia, South Korea, Taiwan, Vietnam, Indonesia, Hong Kong, and China) USA and Canada
ALL FREQUENTLY ASKED QUESTIONS

Why participate in the Excel in Export training?

1

Support for developing your own expertise - The international business skills of your company’s key personnel will deepen and strengthen throughout the program.

2

Flexible and tailored coaching - Excel in Export offers a non-stop programme that adapts to the needs of companies.

3

Capture your first export market - The aim is for participants to open their first export market or increase their exports during the programme.

4

Support and expertise along the way - Excel in Export offers export analysis, coaching and expert support for internationalisation.